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Diversity in Real Estate Sales

images-1As a melting pot, America is shaped by the beliefs, customs and cultures of its diverse population. To that end, do individuals from different backgrounds hold the same vision and attitude when it comes to setting forth and achieving the American Dream of homeownership? Better Homes and Gardens® Real Estate set out to find the answer to that question, and today, released national survey findings from the three largest population groups within the U.S., with an equal distribution among 400 Caucasians, 400 African Americans and 400 Hispanic Americans ages 18 and older. The Better Homes and Gardens Real Estate survey results indicate that Americans from these three ethnic groups are far more alike than different when it comes to many perceptions and behaviors surrounding the home buying process. However, when it comes to considering family ties and origins when buying a home, there are key differences among these ethnicities.

A great advantage to Better Homes and Gardens Real Estate Clients and our Professional REALTORS are surveys like these.  We all gain valuable insight into tomorrow’s Home buyer and sellers.  This allows our Professional REALTORS to have the latest and greatest information at their disposal.  Some of the key findings from this Survey include the need for larger homes as families come together to live as multi-generational households.  Participants of the Survey also noted the importance of location of home.  At times the location or neighborhood is more important than the house itself.  Tools such as this Survey and previous Surveys outlining the Millennial Generation and Generations X & Y are also available to our Agents.

Choosing Better Homes and Gardens Real Estate Sonoran Desert Lifestyles as your place of employment is critical to your success.  The tools that our Professional REALTORS have at their disposal sets them apart from the rest of the market.

Check out the Diversity Survey results below.

For more information on this Diversity Survey, please click here

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